Travel Reference
In-Depth Information
in deciding on a certain destination. This information is related to general
publicity, publishing the local tourism products, e-mail booking, online
payment, e-mail enquiry, tourism guide, and the like. Cluster 2 countries
are expected to benefit from their advantageous ICT infrastructure to at-
tract tourists from all over the world.
After the analysis of price competitiveness in the T&T industry, the
results revealed that Cluster 1 countries have a higher score in the extent
and effect of taxation variable
(Mean
1
= 3.65; Mean
2
= 3.08; t = 2.262; p
= 0.034)
, which makes tourism products cheaper and provides a competi-
tive advantage. Contrary to this finding, Cluster 2 countries bear a disad-
vantage in the fuel price variable
(Mean
1
= 89.42; Mean
2
= 144.11; t =
-4.111; p = 0.000)
, which makes tourism related products and services
more expensive. These findings are consistent with our previous discus-
sion that Cluster 1 countries have a competitive advantage in price com-
petitiveness in the T&T industry pillar.
T-TEST RESULTS FOR T&T HUMAN, CULTURAL AND NATURAL
RESOURCES SUBINDEX
Analysis results in Table 6 show t-test results for three T&T human, cul-
tural, and natural resources subindex variables. In Table 3, we had ob-
served that concerning four pillars, only
affinity for travel and tourism
did
not show statistically significant difference between Cluster 1 and Cluster
2 countries. Thus, we included individual variables of the rest of the three
pillars in t-test analysis and portrayed the results in Table 6.
TABLE 6
t-test Results for Cluster Membership and T&T Human, Cultural and Natural
Resources Variables.
Variable
Cluster
Mean
Std. Dvt.
t
p
Human Resources
Primary education enrollment
1
89.65
8.689
-2.492
0.021
2
97.20
3.012
Secondary education enrollment
1
85.55
19.043
-1.163
0.258
2
93.33
7.333
Quality of educational system
1
3.27
0.586
-1.133
0.270
2
3.53
0.458
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