Travel Reference
In-Depth Information
CHAPTER 9
CLUSTERING SILK ROAD COUNTRIES
BASED ON COMPETITIVENESS
FACTORS IN TOURISM INDUSTRY
KAZIM DEVELIOGLU and KEMAL KANTARCI
CONTENTS
Introduction ........................................................................................... 202
Why does Competition Matter? ............................................................ 202
Trends in Tourism Industry ................................................................... 203
Silk Road Countries and Project ........................................................... 206
Methodology and Findings ................................................................... 210
Cluster Analysis Results ........................................................................211
Results of T-Test for Travel & Tourism Competitiveness Pillars ...............212
T-Test Results for T&T Regulatory Framework Subindex ................... 214
T-Test Results for T&T Business Environment and
Infrastructure Subindex ......................................................................... 217
T-Test Results for T&T Human, Cultural and
Natural Resources Subindex ................................................................. 221
Comparison of Countries' Performance for T&T Index ....................... 224
International Tourist Arrivals and Tourism Receipts for
the Silk Road Countries ........................................................................ 226
Conclusion ............................................................................................ 228
Keywords .............................................................................................. 230
References ............................................................................................. 230
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