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other. The weak relationship among F 1 and L 2 suggests that F 1 and L 2 are lacking of attributes that
could attract mobile customers.
Single Layer Matrix
The single layer matrix depicts the relationships between the static nodes within a specified domain.
A domain is a context in which the data miner wishes to solve. If the data miner wishes to find out the
behaviour of mobile users in relation to shoe buying, the domain here is shoe. Each layer of matrix is
focused on the relationship of a specific domain, although the layer can also be configured to analyse
the relationships of a set of domains. For the discussion in this chapter, it is assumed that each layer will
only represent a single domain, as using one domain per layer of matrix will lead to better categorisation
and more meaningful result in the future research.
Figure 2 shows the single layer matrix of a single domain. The number in each box represents the
frequency of occurrence of a particular logical event within the area of the static node. That particular
Figure 2. Single layer matrix of a single domain
0
1
2 3
4
5 6 7
8
9 10
0
90
80
1
2
3
5
4
30
5
6
7
8
70
40
9
20
10
Figure 3. Single layer matrix pattern result
0
1
2 3 4 5 6 7 8
9 10
0
90
80
1
2
3
4
5
6
7
8
70
9
10
 
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