Databases Reference
In-Depth Information
Meet HighCloud Airlines
It's a typical Monday morning at the office. Sara, an executive at HighCloud Airlines,
arrives early to begin a busy week. Work has been hectic lately.
Ever since the start of the Euro crisis, the market for air travel and cargo in
HighCloud's home market in Europe has been steadily declining. As a result,
HighCloud's financial results have also been sloping downward.
A few weeks ago, in an effort to turn the company around, Steve, the CEO, launched
an initiative to investigate the company's expansion into other markets. Sara and her
team have been tasked with investigating the US airline market. It's a project that, if
done well, might really raise the profile of Sara and the team.
Unfortunately, data from many different sources, complicated query tools,
and dozens of spreadsheets have made progress slow so far. Even worse, each
presentation of preliminary results has triggered a wave of new questions which
cannot be answered by the existing reports and analyses. Morale within the team has
been steadily dropping and Sara has noticed that Steve is increasingly annoyed by
the lack of results.
Unlike the rest of the team, Sara is in an exceptionally good mood this morning.
After hearing good things about QlikView, she decided to download a copy of the
Personal Edition last weekend. Experimenting with it, she managed to load some
data into QlikView and has even created a few charts and tables.
With her laptop under her arm and a smile on her face, she walks confidently into
the CEO's office and announces, "Steve, you have to see this."
In this topic, we will be following Sara and her team. We will see how they apply
QlikView to their business requirements, and how their knowledge and skills, along
with your own, evolve throughout the chapters. Each chapter builds on the result
of the previous chapter and contains hands-on exercises, along with explanations,
background theory, and examples of practical applications.
