A Consumer’s Guide to Understanding Data - Data Fluency: Empowering Your Organization with Effective Data Communication - page 57

NOT kNOWING WHERE TO START OR WHAT TO FOCuS ON
Books, movies, and music all have a beginning. Data products often do not.
When you see a dashboard littered with a dozen competing graphics, it's easy
to disengage. Tables of raw data can be even worse. Data products are often
designed to deliver everything and the kitchen sink.
Good data products start with a high-level summary and then let users progres-
sively and logically drill into more complex details. They are also simple and
uncluttered. They use white space and have a clear visual hierarchy (Figure 4-10).
Figure 4-10 Railroad analytics dashboard