How Organizations Struggle with Data Fluency - Data Fluency: Empowering Your Organization with Effective Data Communication - page 40

the supeRmodel and the data fluency fRamewoRk
It's easy to lose sight of one's goal with data products. Authoring tools
should support consumer needs and data consumers need to be literate
enough to demand the metrics that matter.
SEARCHING FOR uNDERSTANDING
Your visions will become clear only when you can look into your own
heart. Who looks outside, dreams; who looks inside, awakes.
C.G. Jung
An organization's capability to make fluent decisions from data depends on
how well the organization knows itself. Self-awareness helps you answer the
difficult questions: What does success look like? Are we moving in the right
direction? Who should we compare ourselves to?
For a new organization—especially one in an emerging market—it takes time
to figure out what matters most. These organizations often lack focus in their
data analysis, measurement, and communication while on the path of discov-
ery. Even with the best intentions, organizations can struggle to make good
use of their data as they search for the information and metrics that will align
with their emerging strategy.
We experienced this with a client that was innovating in the health benefits
market. This company had a new approach for helping families with healthcare
issues using high-touch customer service. By giving every employee access
to a health concierge , the company encouraged preventative care and sup-
ported employees with serious, long-term conditions like diabetes. Helping
employees navigate the healthcare system led to lower benefits' costs for