The Data Fluency Framework - Data Fluency: Empowering Your Organization with Effective Data Communication - page 19

Chapter 2
The Data Fluency
Framework
Motion pictures are among the most popular media for telling sto-
ries. They didn't become so overnight. Over their 100-year history,
changes in the industry have led to disruptions and challenges that
shape the way you experience movies today. This evolution, though,
has brought a rich and distinctive system to deliver content and
fluently communicate ideas in ways that engage audiences.
The technologies of moviemaking have changed dramatically over the years.
From the initial transition from silent films to “talkies” to innovations in anima-
tion and 3-D, filmmakers have continuously learned new skills as technologies
create new opportunities for storytelling. At the same time, the film industry
has understood that establishing standards creates a healthy ecosystem.
Standards —everything from film aspect ratios to cinema sound systems to
DVDs—give producers a shared set of tools and expectations to work with.
At the same time, MPAA ratings, well-understood movie genres, and industry
awards help consumers know what to expect when they buy a film experience.
The people who make films have undergone their own evolution as well. Out of
a period when directors were under the control of studio executives emerged
auteurs -talented directors whose passion and personal influence are such that
they are considered “authors” of the films they produce. The industry also