Database Reference
In-Depth Information
will have different metrics, and making sure the different metrics are
communicated clearly in a visually accessible manner takes skill.
Telling a story is an act of creativity. Stringing these metrics into a
story rather than a series of facts takes additional time and effort—
and requires individuals who know both how to work technically and
creatively.
⬛
Balancing a client's desire for detail on disparate topics with time con-
straints is a trick. Attending to a client's conflicting desire for detailed
data with a 90-minute meeting constraint means that only the most
meaningful data should be shared—but done so in an authentic man-
ner—superficiality will not carry the day.
⬛
Telling a convincing story with actionable data sets the stage for a different
type of meeting between organizations and their clients—a meeting where
the client isn't even thinking about contract renewal or renegotiation but
rather how to solve problems informed by thoughtful analysis. In the end,
many companies struggle to tell a compelling story, grounded in carefully
crafted data reports, to nondata-savvy consumers. These quadrant 4 skills,
which are targeted in Chapter 7, are critical to developing an ecosystem for
building and sharing data.
NOTES
1.
Dragland, Åse, “Big Data—for better or worse.” SINTEF, retrieved on
July 22, 2013 from
http://www.sintef.no/home/Press-Room/Research-News/
2.
Avanade, “Global Survey: Is Big Data Producing Big Returns?,” published
June 2012, retrieved on July 22, 2014 from
http://www.avanade.com/
- summary-2012.pdf
3.
Lucas Mearian, “By 2020, there will be 5,200 GB of data for every
person on the Earth,”
Computer World
, December 11, 2012,
http://
4.
Doug Laney, “3D data management: Controlling data volume, velocity
and variety,” META Group Research Note 6 (2001), retrieved on July 22,
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