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From July 2008, when it offered 500 apps, to 6 years later, when it offered more
than 1.2 million apps, the Apple App Store has become a model for creating a
fertile business ecosystem. Other companies have created similar ecosystems,
most notably the Amazon Appstore and Google Play. The application stores—
with their overabundance of options—are merely the visible manifestations
of connected technologies and business systems. These systems are carefully
constructed to deliver specific solutions to targeted consumer markets. Apple's
App Store found success by providing developers with development tools
and design guidelines; offering ready and plentiful demand from millions of
iDevice wielding consumers; a process for approval and feedback to ensure
quality; and a payment system that make purchasing easy.
Chapter 7, “The Data App Ecosystem,” is not about building your own App
Store. It is about learning from the App Store to understand the conditions
that make for a fertile environment for delivering the right solution to the right
audience. Specifically, how do you ensure the data products—your vehicles
for communicating insights—are designed for and discovered by the many
unique audiences in your organization?
Like growing a garden, your job doesn't end with planting the seeds. The
ineffective data products must be weeded out, and the useful ones should
be pruned so that they can continue to bear fruit.
BEGIN THE JOURNEy
Data fluency is the ability to use the language of data to fluidly exchange and
explore ideas within your organization. There are many trends that are driving
the need for data fluency:
A desire to make use of the investments that have already been made
in data gathering and infrastructure;
⬛
Use of data in journalism and marketing to tell convincing stories, set-
ting new expectations for communicating ideas with data;
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A decentralized workforce of knowledge workers with the tools and
expectations to make independent decisions;
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New enterprise tools focused on helping employees, customers, and
suppliers share and collaborate.
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