Database Reference
In-Depth Information
DATA FLUENT CULTURE: BUILDING A
SHARED UNDERSTANDING OF DATA
People were also driven by the clear definition of the goals and an
overarching purpose; they could see how their collaboration would
benefit a cause larger than that of any individual. Collaboration is
effective only if goals are evident: What problem are we trying to solve
together? What can we do to solve this collectively? 4
—Harvard Business Review
Organizations are social entities that come together to achieve shared goals—
whether to solve a problem, make money, or deliver a service to a target popu-
lation. In the everyday hustle and bustle, these common goals can become
lost. Data can serve to illuminate the best course of progress amidst everyday
activity just like a lighthouse's light guides a ship in a fog. By building a shared
understanding of the important metrics that tie to organizational success, data
can help align interests and actions.
Chapter 6, “The Data Fluent Culture,” discussed what it takes to build a culture
that values and uses data in decision-making. It starts with leadership; people
at the top must set the tone by incorporating data products into how they
communicate priorities. For example, a shared executive dashboard provides
a concrete view into what organizational leaders believe is most important.
The importance of building a common understanding of the meaning of your
data was emphasized. Too often, wasted energy occurs because people debate
and discuss what a data point means, where it came from, and whether it can
be trusted. A data fluent culture strives to settle these issues so that people
can move on to the business of understanding the message in the data.
DATA PRODUCT ECOSySTEM: TOOLS AND
PROCESSES TO FACILITATE THE FLUID
ExCHANGE OF INFORMATION
The iOS and Mac App Stores alone, with more than $10 billion in sales
last year, would themselves slot in at number 270 [in the Fortune 500
list] ahead of credit firm Discover and casino giants MGM and Caesar's. 5
—appleinsider
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