Database Reference
In-Depth Information
Figure 7-4
The flexibility of Excel
DISCOVER
Knowledge is of two kinds: we know a subject ourselves, or we know
where we can find information upon it.
—Samuel Johnson, long before Google
We've never seen an organization that is short on data. Nor have we seen one
without volumes of reports, analytical tools, data models, and dashboards. It
isn't that the right data doesn't exist; it is that individual people may not know
where to find it or how to access it.
This is the data discovery gap. The gap between supply and demand for data
often is the result of, ironically, incomplete information. Just like imperfect
information leads to price distortions in the economic marketplace, imperfect
information within an organization leads to organizational data inefficiencies.
The person who could most benefit from an understanding of customer life-
time value may not know that a well-researched analysis already exists. Better
data discovery also has the added benefit of revealing duplicate, competing,
or conflicting data products.
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