The Data Product Ecosystem - Data Fluency: Empowering Your Organization with Effective Data Communication - page 165

Finally, a word of warning: In our experience most
organizations are in their infancy with respect to data
fluency. Organizations often have small pockets of
individuals that have a conscious understanding of
which data products they need and how to design
and create good ones. These skilled data consumers
and data producers, however, make up the minority
and often find roadblocks to sharing their work and
permeating the organizational culture with a level of
data fluency. As a result, some strong data products
that are powerful communication tools often exist
side-by-side with outdated, unused, and misguided
reports. The Six Ds of a healthy data ecosystem help
create an environment for the minority of savvy data
users in your organization to extend their influence
and organizational performance in the process.

Design Develop

Data Product
Ecosystem

Demand Discover

Distill Discuss

Figure 7-2 The six Ds are the necessary conditions for a healthy data
product ecosystem.

The conditions expressed here represent an ideal model. Strive toward them
and appreciate the value of moving toward a better ecosystem.

LEARNING FROM THE APP STORE

Over a holiday weekend, 28-year-old Dong Nguyen made a mobile game.
His idea was simple—tap your screen to fly a bird between a series of verti-
cal green pipes. For each set of pipes passed, you get a point. He called the
game Flappy Bird .

Flappy Bird launched in May 2013. Later that year, the game went viral. By the
end of January 2014, it had been downloaded more than 50 million times,
making Dong an estimated $50,000 a day in in-game advertising. Ten days
later, the game was gone—pulled by its creator.

“I was just making something fun to share with other people,” Dong said.
“ Flappy Bird was designed to play in a few minutes when you are relaxed. But
it happened to become an addictive product. I think it has become a problem.
To solve that problem, it's best to take down Flappy Bird . It's gone forever.” 2
Days after, smartphones with the game began to be auctioned on eBay.