Database Reference
In-Depth Information
It is a long-term challenge to put together all the pieces of a data fluent cul-
ture. In the end, it takes three core elements:
Leaders
who value data as a core element of their approach
⬛
Commitment
to work through the many complications and invest-
ments necessary to develop credible data sources and quality data
products
⬛
Focus
on the right metrics, useful data products, and communicating
with a clear message
⬛
NOTES
1. John Sullivan, “How Google is Using People Analytics to Completely
Reinvent HR.”
TLNT
, February 26, 2013. Retrieved from:
http://www.tlnt
-reinvent-hr/
2. Manny Fernandez, “El Paso Schools Confront Scandal of Students who
'Disappeared' at Test Time,”
The
New York Times
, October 13, 2012.
Retrieved from
http://www.nytimes.com/2012/10/14/education/
3. Mike Sando, “How to Identify NFL's Best Quarterbacks,”
ESPN.com
,
August 1, 2011. Retrieved from:
http://espn.go.com/blog/nfcwest/post/_/
4. Michael David Smith, “ESPN Tries to Build a Better Quarterback Rating.”
August 1, 2011. Retrieved from:
http://profootballtalk.nbcsports.com/
5.
Statistical Methods and Scientific Inference
, 3
rd
edition (Edinburgh: Oliver
and Boyd, 1973), p.97.
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