The Data Fluent Culture - Data Fluency: Empowering Your Organization with Effective Data Communication - page 132

CELEBRATE EFFECTIVE DATA uSE AND PRODuCTS
Everyone watches leaders in an organization. What is appreciated, recognized,
and celebrated by leaders signals the key values of the organization. In addition,
these celebrations of work products provide an opportunity to demonstrate
that high standards and performance are achievable. Leaders can celebrate
data products by using them as a centerpiece of communication with the
organization or by putting resources behind the people and teams that create
the most useful, effective data products.
We've worked with many executives who have come to understand that attrac-
tive presentation of data grabs attention and engages audiences. In some cases,
a single visualization can serve as a focal point to understand the business or
describe opportunities or issues. For a leading health insurance provider, we
used a treemap visualization (Figure 6-1) as the mechanism to understand the
distribution and drivers of costs. By summarizing the full picture of benefits
claims in a single graphic, the leadership team had an easy way to see what
was driving patient expense overall and what components were increasing
over time. Moreover, the leadership team signaled to the company the value
of synthesizing core business data into an easy-to-digest format.
Figure 6-1 A treemap visualization allowed healthcare executives to focus on the drivers of costs.