The Data Fluent Culture - Data Fluency: Empowering Your Organization with Effective Data Communication - page 127

Chapter 6
The Data
Fluent Culture
The only thing of real importance that leaders do is to create and
manage culture. If you do not manage culture, it manages you, and
you may not even be aware of the extent to which this is happening.
Edgar Schein
MIT Sloan School of Management
The aim of this chapter is to guide organizational leaders in the for-
mation of a data fluent culture. Although knowledgeable individuals
are necessary for a meaningful exchange of ideas, the culture of an
organization is the context that helps these individual efficiently sup-
port the mission of the organization. A culture of data engagement
and fluency is built upon organizational leadership, shared under-
standings and conventions about data products, and everyday habits
and processes that make data-informed communication a priority.