Data Authors: Skilled Designers of Data Presentations - Data Fluency: Empowering Your Organization with Effective Data Communication - page 108

Figur e 5-19: The right colors can help re-enforce the meaning or message of your data.

Color to Display Data
When you use color in your graphs to represent data, consider three types
of color schemes:

Sequential —When you order values from low to high

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Divergent —When the values are ordered and there is a critical mid-
point (for example, an average or zero)

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Categorical —When data falls into distinct groups (for example, coun-
tries) and therefore requires contrast between adjacent colors

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