Data Authors: Skilled Designers of Data Presentations - Data Fluency: Empowering Your Organization with Effective Data Communication - page 98

the vertical flow structure makes it clear to users how to think about explor-
ing the data.
Figure 5-8: Data products may be structured based
on the flow of the underlying process.
Figure 5-9: Dashboard with a flow structure
Relationships
The structure of a data presentation can also emphasize the relationships
between entities or measures (Figure 5-10). These relationships or connections
may be mathematical, geographical, organizational, or functional. Figure 5-11
shows a visualization that displays scenarios for the valuation of a start-up. With
the simple addition of a connective line and descriptive labels, the informa-
tion in this tool helps users see the relationship between inputs on the left
and projections on the right.
Figur e 5-10: Data products may be structured to emphasize relationships.