Database Reference
In-Depth Information
Data products surround you. They are stories, often summarized, sometimes
raw. As a user of these data products, you want to be educated about what
you are consuming. You need to answer questions like:
Is the information trustworthy?
⬛
What data is most important and relevant for you?
⬛
How do you interpret and evaluate the message being delivered by
the data product author?
⬛
What information is actionable?
⬛
Data consumers are the foundation of data fluent organizations. They are on
the front lines of decision-making—making the thousands of large and small
decisions that will determine organizational success. Data consumers need
more than the tools to make smart decisions; they need the skills to properly
use these tools.
NOTES
1.
Cotton Delo, “Pew Study: Blacks Over-Index on Twitter;
Whites on Pinterest.” AdAge. February 14, 2013. Retrieved
on July 30, 2014 from
http://adage.com/article/digital/
2.
Clive Thompson, “Clive Thompson on Why We Should Learn the
Language of Data.”
Wired
. April, 19, 2010. Retrieved on July 30, 2014
from
http://www.wired.com/2010/04/st_thompson_statistics/
3.
Gareth Cook,
The Best American Infographics 2013
(Houghton Mifflin
H arco ur t , 2013).
4.
Gray et al.,
The Data Journalism Handbook: How Journalist Can
Use Data to Improve the News
(O'Reilly Media, 2012).
http://
.html#sthash.3tab55Y1.dpuf
5.
Natural History Magazine, March 1974; The American Museum
of Natural History; and James G. Doherty, general curator, The
Wildlife Conservation Society via
http://hubpages.com/hub/
6.
R. K. Schutt,
Investigating the Social World: The Process and Practice of
Research
. (SAGE Publications, 2011).
7.
E. R. Babbie,
The Basics of Social Research
. (Cengage Learning, 2012).
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