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this can generate, and despite the convenience it provides to many consumers, not all
the implications are positive.
The theoretical propositions listed earlier in the paper could be used as the foundation
for a program of empirical research designed to explore these issues. As an outcome of
systems integration trends, the ISBL is already in existence, albeit in a limited form. It
is the argument in this paper that the impacts of its further development and more
widespread adoption are issues that warrant concentrated attention.
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