Game Development Reference
In-Depth Information
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Integrate with Facebook or other social media to post achievements and
new high scores
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Create another part of the game that is played as a Facebook app but ties in
to the mobile game in some way
There are many more ways to add incentives, but if you think creatively about how to award
people for sharing your game with others, you'll be on the right track and will have a game that
naturally lends itself to becoming more popular.
Summary
Just developing a game and publishing it isn't enough to get it noticed or make any money from
it. If you employ some of the tactics we outlined in this chapter, you will have a much higher
chance of success. The tides of technology are always ebbing and flowing, but the general
lessons and ideas provided in this chapter should remain constant, so take what you learned
here and think about how you can create additional applications and methods for marketing and
monetizing your game.
