Game Development Reference
In-Depth Information
promoted by other games. You can pay for installs and control a campaign to get your game into
the hands of numerous people. Remember that we said TapJoy has a service where it pays your
player VC for installing another app or game and in turn pays you real money? This is the other
side of the equation, where you are the one who is paying TapJoy to have your game installed by
players in return for VC.
Different companies offer different methods of discovery, but in short, if you're looking to get
your game discovered and you have a budget to work with, you may want to look into one
or more of these services. When you combine such a service with a good social networking
strategy, you might just get the snowball rolling and create a buzz about your game.
Blogs and Conventional Web Media
Another strategy for getting your game discovered is to put together pilots for stories, create
videos for demos, and send all of this to blogs that review new Android apps and games. The
editors of these sites are bombarded with requests to review apps and games, so do as much
work for them as possible by giving them all the information they need up front. Be patient, and
you may get some reviews. Reviews alone aren't going to make or break a game, but it's one
part of creating the snowball effect that can lead to a successful title.
Monetizable by Design
We've talked a lot about ways to monetize a game, but we want to make something very clear:
it's much easier to design a game to be monetized than it is to take an already completed game
and try to retrofit it to a monetization scheme. A game that's designed to make money may have
one or more of the following elements:
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Optional modifiers that affect gameplay
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Boosts
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Upgrades
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Cheats
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Optional content that does not affect gameplay
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Skins
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Characters
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Item variations that are effectively identical
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Additional content
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New levels
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New cinematics
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Unlockable parts of levels
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New parts
 
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