Posing the Interdimensional Traveler - ZBrush Creature Design: Creating Dynamic Concept Imagery for Film and Games - page 200

Using the Golden Ratio in a Creature Design
So how do we apply this to our character? The most direct way to exploit the information we now have
about the golden rectangle is to see whether our character's body can conform to this proportion. Figure
4-24 shows how the head fits perfectly into a golden rectangle, which is why the ratio between the facial
mass and the head crest is appealing. Note how it is less successful when the proportion is changed so that
the ratio between the face and crest is close to 1:1. You can check the body proportions and adjust as needed.
Figure 4-25 shows the body of the character with golden proportions measured out.
Figure 4-24: Here the golden rectangle is applied to the character's head. Notice how the effect is much
better when the ratio of the head parts fall within a golden rectangle.