Agriculture Reference
In-Depth Information
▪
What fresh produce and value-added orchard products are most in de-
mand? Are they seasonal or in demand year-round? (Value-added
products are orchard fruits that have been packed or processed in some
way to increase their value, compared with raw fruit, such as jams, ciders,
or fruit baskets.)
▪
Where do the various products come from?
▪
Are purchases made through a central company buyer, produce brokers,
or local farmers?
▪
What size and kind of packaging do the outlets prefer?
▪
What quality and packaging standards must be met for the produce and
value-added products?
▪
What quantities do the outlets buy?
▪
What products do they have trouble getting enough of, or would love to
carry if they could find a supplier?
State and provincial departments of agriculture, local chambers of com-
merce, and agricultural economics departments at universities often have
marketing specialists that can provide information on the kinds and sizes
of successful orchard operations in your area. Cooperative Extension agents
and specialists can provide information about successful and unsuccessful
farming efforts in the area. What is especially nice is that much of this con-
sultation will be free of charge.
IDENTIFYING A MARKET POPULATION
In marketing your goods, you cannot be all things to all people. North
America is filled with diverse cultures and interests. Not everyone will
beinterestedinwhatyouproduce.Insteadofusingashotgunapproach
