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with a gamified system. In the remainder of this section we first introduce such a
system, i.e., an enterprise bookmarking system. Then, we introduce the gamification
elements that have been added to the system. An evaluation of the users' interaction
with this system is provided in the next section. Later in this section, we provide
usage statistics of the system before and after we enriched it with gamification
functionalities.
9.3.2.1 Legacy Enterprise Bookmarking System
Using tags tomanage items became a common tool on the Internet, amongDelicious 9
to tag bookmarks, Flickr 10 uses tags to manage photos or Youtube 11 for video and
LastFM 12 for music. Enterprises adopted tagging tomanage and structure knowledge
in an enterprise and to provide an alternative approach to helping employees find
needed information. IBM for instance created the 'Enterprise Knowledge System'
(ETS). The main idea of this system is that bookmarks can be annotated using tags
and shared with others. The system allows tagging of documents, people, and other
resources, thus linking the items to extra knowledge. People for instance can be
tagged with their expertise.
In 2009, we developed a social bookmarking system (Fig. 9.1 ) in close cooper-
ation with a large company. Social bookmarking systems became popular in the
Fig. 9.1 The main view of the bookmarking system, displaying all publicly bookmarked items
9 https://delicious.com/ .
10 http://flickr.com/ .
11 http://youtube.com/ .
12 http://lastfm.com/ .
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