Travel Reference
In-Depth Information
46
SEVERANCE HOSPITAL
H1
KT&G SANGSANGMADANG
ARCHITECTURE
OFFLINE MAP GOOGLE MAP
(KT&G ; www.sangsangmadang.com ; Seogyo-dong, Hongdae; 10am-11pm; Line 2 to Hongik University,
Exit 5) Funded by Korea's top tobacco company, this visually striking building is home to
an art-house cinema, a concert space (hosting top indie bands) and galleries that focus on
experimental, fringe exhibitions. There's also a great design shop for gifts on the ground
floor. The architect Bae Dae-yong called his design the 'Why Butter Building' as the pat-
tern of concrete across its glazed facade resembles both butterfly wings and butter spread
on toast.
KOREAN DESIGN MUSEUM
MUSEUM
OFFLINE MAP GOOGLE MAP
( www.designmuseum.or.kr ; Chagjun-dong, Hongdae; adult/child 5000/4000; 10am-6pm Tue-
Sun; Line 2 to Hongik University, Exit 9; ) About 1600 items from a collection of over 20,000
are displayed on the two floors of this small private museum that traces the history of
modern design in Korea from the 1880s to contemporary times. It's a fascinating collec-
tion that spans a wide range of locally designed products from 19th century books and
newspapers, to 1960s toys and electronics and posters for the 1988 Olympics. Not much is
labelled in English, but the items generally speak for themselves. There's a cafe and they
sell some attractive retro-themed postcards.
Yeouido
TOP SIGHTS
NORYANGJIN FISH MARKET
Providing terrific photo opportunities, Seoul's Noryangjin Fish Market supplies
every kind of aquatic life form to restaurants, fish shops and the general public.
Wander the tungsten-bulb-lit aisles holding some 700 stalls and peer at bucket after
 
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