The Organic Food Market: Opportunities and Challenges - Organic Food and Agriculture: New Trends and Developments in the Social Sciences - page 84

for an increasing number of OF consumers is the local origin of the organic product.
Whereas purchasing local foods is a possible pathway for achieving sustainability, it is not
yet perceived as the real mean to engage in consumption practices that lead to a more
sustainable food and agricultural system.
The following supply-demand model is based on all the results of this study and
summarizes the major findings. It is clear that the model is a first step towards
understanding the OF market dynamics from the supply and demand sides. The model is
simple but depicts the major trends and logistics in the industry. More works needs to be
done in terms of having more exhaustive samples that allow to strengthen the model
structure and render it more robust.
Fig. 1. Organic Food Demand-Supply Model
11. References
Agrifood Canada, Organic Production, http://www4.agr.gc.ca/AAFC AAC/display-
afficher.do?id=1183748510661&lang=eng.