Agriculture Reference
In-Depth Information
Values
(universalism,
hedonism, safety)
Injunctive
norms
Descriptive
norms
Threat
appraisal
Coping
appraisal
Beliefs
Personal
norms
Social
norms
Protection
motivation
Attitudes
PCE
Shopping
habits / store
loyalty
Intention
Perceived
behavioural
control
Availability
Convenience
Trust
Decision
about type
of shop
Speciality store
Supermarket
Organic
food
purchase
Decision in the supermarket
Values
(universalism,
hedonism, safety)
Injunctive
norms
Descriptive
norms
Threat
appraisal
Coping
appraisal
Beliefs
Personal
norms
Social
norms
Protection
motivation
Attitudes
Premium
Shopping
routines /
brand loyalty
Intention
Perceived
behavioural
control
PCE
Availability
Shelf
presentation
Visibility
Attention to
eco-labels
In-store
marketing
Trust
Out-of-store
marketing
Familiarity
Organic
food
purchase
Decision
about
product
Conventional
food purchase
Fig. 6. An integrated model framework
Search WWH ::
Custom Search