Agriculture Reference
In-Depth Information
Rank Description of Product Category
1 DAIRY-MILK-REFRIGERATED
2 BAKERY - BREAD - FRESH
3 CEREAL - READY TO EAT
4 SOFT DRINKS - CARBONATED
5 YOGURT-REFRIGERATED
6 FRUIT
7 SOUP-CANNED
8 COOKIES
9 VEGETABLES
10 EGGS-FRESH
11 PRECUT FRESH SALAD MIX
12 CANDY-CHOCOLATE
13 FRUIT DRINKS-OTHER CONTAINER
14 WATER-BOTTLED
15 BEEF
16 SNACKS - TORTILLA CHIPS
17 FRESH CARROTS
18 FRESH STRAWBERRIES
19 FRESH FRUIT-REMAINING
20 RICE - MIXES
21 FRUIT JUICE - APPLE
22 FRUIT JUICE-REMAINING
23 PREPARED FOODS
24 YOGURT-REFRIGERATED-SHAKES & DRINKS
25 FROZEN FRUITS
26 VEGETABLE JUICE AND DRINK REMAINING
27 MEAT PRODUCTS-IMITATION & ADDITIVES
28 FISH
29 WHIPPING CREAM
30 SEAFOOD-SHELLFISH
Table 5. Base Basket for Price Comparison among Store Formats
Store
Format
Value-oriented
Supermarkets
High-end
Shopper
Type
Organic
Conv.
Organic
Conv.
Organic
Conv.
Milk 2005-06 18.81% 31.67% 38.07% 50.59% 56.46% 70.69%
2007-08 19.92% 24.80% 30.03% 39.52% 51.51% 59.49%
Eggs 2005-06 275% 282% 265% 286% 290% 175%
2007-08 106% 118% 132% 138% 233% 139%
Table 6. Organic Price Premium by Store Format and Shopper Type of Actual Purchase for
Milk and Eggs, 2005-2008
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