Agriculture Reference
In-Depth Information
Organic farmers
Conventional farmers
Key agri-environmental words
Frequency Percentage Frequency Percentage
Behave responsibly
7
28
4
16
Stewards/keepers/custodians/protectors
6
24
2
8
Pride/respect/sensitivity to environment
6
24
6
24
Looking after/care/good condition
4
16
5
20
Future generations/family/children
2
8
4
16
Community
0
0
1
4
Quality of life
0
0
1
4
The farm in its own right
2
8
2
8
Sustainability
1
4
1
4
Environmentally friendly
1
4
1
4
Quality of food/local food
2
8
0
0
Behave the way organic farmers behave
1
4
0
0
As they have always behaved
0
0
2
8
Produce food/customer/right job/a living
0
0
5
20
Open minded
2
8
0
0
Do more for their image
0
0
1
4
Shoot on site
1
4
0
0
Inappropriate answers
1
4
1
4
Can't think of an answer
2
8
2
8
Total
23
92
23
92
Table 3. Frequency of mention of key-environmental words
This section has demonstrated some significant differences, similarities and overlap in
environmental behaviours between members of the two survey populations. To add depth
to the analysis, the final stage of the research explores environmental aspects of the five
related environmental farm themes by means of intensive on-farm interviews with selected
conventional and organic farmers.
4.3 On-farm qualitative interviews
This section seeks to ascertain if respondents' understandings of the five food security
themes, and their environmental behaviour, are compatible with their cognition of their own
farm environments. This is achieved through discussion of a range of related farm topics
listed below:
Most productive areas
The natural environment
Best wildlife areas
Favourite parts
Less favoured parts
A number of similarities and differences emerged between case study respondents'
understandings of these associated themes, when related to their cognition of the five core
themes examined in section 4.1 and their environmental behaviour detailed in section 4.2.
All conventional farmers said that some parts of their farm are more productive than others
and related productivity to practical issues such as field size, their farming practices, relative
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