Agriculture Reference
In-Depth Information
attention to organic label when shopping. Finally, those consumers who strongly agree with
not snaking and avoiding stress life are more likely to pay attention to organic food labels.
Regarding the intention to purchase organic food products, the results indicate that
consumers with higher probability to pay attention to organic labels (ORG_LABEL) are
more likely to be willing to buy organic food products (table 9). As consumers present more
positive attitudes towards the purchase (GOOD) they are more likely to buy them.
Moreover, the more subjects consider difficult to find organic food products where they
usually shop, the less likely to be willing to buy them. As we expected, those consumers
believe that organic food products are fresher and healthier (FRESH, HEALTH) than
conventional ones, they are more likely to purchase them. Finally, with respect to the final
purchase of organic food (table 10), findings suggest, as expected, that consumer who
strongly agree that it is moral to buy organic food products (MORAL) they are more likely
to purchase them. Finally, as we expected the marginal effects of the intention to purchase
organic food products are positive. Those consumers who strongly state the intention to
purchase organic food products are more likely to finally purchase them.
Prob
ORG_LABEL
=1
Prob
ORG_LABEL
=2
Prob
ORG_LABEL
=3
Prob
ORG_LABEL
=4
Prob
ORG_LABEL
=5
Variable
FEMALE
-0.028**
-0.038**
-0.052**
0.0407**
0.077***
LW_INC
0.057**
0.066**
0.074**
-0.083**
-0.112***
KNOW
-0.017**
-0.025**
-0.037**
0.030***
0.055***
GMOs
-0.051**
-0.052**
-0.064**
0.065**
0.091***
NOSNACK
-0.023**
-0.033**
-0.049**
0.033**
0.073***
STRESS
-0.019**
-0.027**
-0.040**
0.027**
0.059**
Table 8. Marginal effects of paying attention to organic labeling
Prob
Intention to purchase=1
Variable
ORG_LABEL 0.062***
GOOD 0.078***
HEALTH 0.052**
FRESH 0.039***
DIFFICULTY -0.047**
Table 9. Marginal effects of the intention to purchase organic food products
Prob
OP=1
Prob
OP=2
Prob
OP=3
Variable
IP
-0.349***
0.167**
0.182***
MORAL
-0.105***
0.037**
0.678***
Table 10. Marginal effects of organic food purchase
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