Do Consumers Pay Attention to the Organic Label When Shopping Organic Food in Italy? - Organic Food and Agriculture: New Trends and Developments in the Social Sciences - page 114

Ethical dimension

Attitudes

Subjective norms

Intention to purchase

Purchase

Perceived
behavior control

Socio-demografic
and lifestyles

Paying attention on
organic food label

Knowledge

Fig. 3. Model of intention to purchase organic food products

The first European organic logo was introduced in March 2000 by Commission Regulation
(EC) No 331/2000 bearing the words “Organic Farming-EC control systems“ This logo had
voluntary basis for those producers who satisfied the Regulation (EEC) No 2092/91.
The indicator that a product was covered by the inspection scheme had to be shown in the
same language or languages as used for the labeling, as shown in figure 1.
Moreover, the Regulation authorized the combination of two indicators referring to the
national languages, and the minimum size for a logo with a single indicator was 20mm
diameter while for a logo with a combination of two indicators the minimum size was
40mm diameter.

Fig. 1. Organic logo introduced in Regulation (EEC) No 2092/91.

The Regulation (EC) n. 834/2007 was laid down on June 2007, and it revises of the
Regulation No 2092/91. The need to review it was prompted during a public conference
titled “Is Organic farming: ready for the next decade?” in December 2006, which represented
an opportunity for the 90 stakeholders in attendance to discuss a possible proposal of
revision of the Organic Regulation at the European level.
The main elements of the Regulation (EC) n. 834/2007 were a new definition of organic
productions; the application of organic production to aquaculture, seaweeds, wine making